The biggest thing is to keep your side business simple. You probably won't have hours every day, so focus on the few tasks that actually bring customers or money.
Set aside a fixed time each week and use it well. Automate small tasks when possible, reuse content, and avoid doing everything yourself. It also helps to grow slowly instead of taking on more work than you can handle.
Your full-time job should still get enough attention. A side business is easier to grow when you don't burn yourself out trying to do it all at once.
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