Why Do People Keep Scrolling Even When They Know It Is Wasting Their Time?

Because scrolling gives your brain tiny rewards without asking much from you.

The less obvious part is that people often scroll when they are tired, bored, stressed, or avoiding something. It is not always about wanting more content. Sometimes you just don't want to think about what comes next.

And there is no clear stopping point. One video becomes another, so “just five more minutes” feels harmless.